Skip to main content

This National Fried Chicken Chain Is Getting a Major Brand Refresh

Just in the past couple years, it seems like fast-food chicken chains have hatched in record numbers across the country (like this California brand that's about to go national). All this has spurred one classic fried chicken chain with 1,200 locations in 48 states—often found in truck stops and convenience stores—to recognize that after decades under the radar, it's time to make themselves better known.

Chester's Chicken was founded in the 1960s in Birmingham, Alabama. In the 1980s, the quick-service brand moved in to some private-owned restaurants around the country, and then spread into some supermarket chains for customers to grab a quick, ready-to-eat meal. These days, Chester's is frequently found with storefronts in interstate rest areas and travel center locations, such as Love's Travel Stops.

RELATED: 7 New Fast-Food Chicken Sandwiches Everyone's Talking About

Recently, a rep for Chester's told Eat This, Not That! that the brand has gained a fan base ranging from truck drivers and families to James Beard Award-winning chef and Travel Channel TV host, Andrew Zimmern.

Chester's says their strength lies in an old family recipe that includes marinating the chicken in a special formula, then double-breading it before it drops in the frier.

QSR reports that while Chester's executives recognized they have a standout product among the current marketplace, the brand hadn't gotten a makeover since the early 2000s. As Restaurant News reported earlier this month, the Chester's Chicken re-do would be "designed to create a better connection between the customer and Chester's famous fried chicken, prepared fresh in store throughout the day."

Chester's Chicken launched a re-imaging initiative shortly before the pandemic, but, of course, full execution was put on pause.

Today, however, the Chester's brand refresh officially has takeoff. They've launched a new website, an updated logo, and new branded packaging, all with eye-catching blue and red accents in contrast to their more monochrome yellow palette of years past. They've also redone their menu board design and are redesigning their in-store layout and look.

QSR reports that as of this month, the new Chester's Chicken look is already in effect in a small number of locations, such as a Love's Travel Stop in Durant, Oklahoma; as well as newly opened Chester's stores in Monroe, Louisiana, and Elk Grove Village, Illinois.

If you're hitting the road come Labor Day, you might give this classic fried chicken chain a second look.

Get the Eat This, Not That! newsletter for fresh food news delivered daily. For more right now, keep reading:

The post This National Fried Chicken Chain Is Getting a Major Brand Refresh appeared first on Eat This Not That.

Eat This Not That

Popular posts from this blog

lose weight No-exercise No-diet – super fast weight loss drink

To day in this post i will share with you A MAGICAL SLIMMING DRINK TO BURN FAT FAST .This Natural Drink to help SUPER FAST WEIGHT LOSS & also help to NO-EXERCISE NO-DIET WEIGHT LOSS FAST.

When Should I Take Creatine?

Creatine is probably the most well-researched supplement on the market today. Numerous studies have found positive adaptations in strength, power and muscle mass thanks to creatine supplementation—especially when it's combined with resistance training. Although the benefits of creatine are well-known to lifters, the best time to take it isn't common knowledge. Which leads us to some important questions:     Does an optimal time for consuming creatine exist?     If it does, should you take it before or after your workout? According to a new study published in the Journal of Exercise and Nutrition, the timing of creatine ingestion does indeed play a role in getting bigger and stronger. Creatine supplementation before resistance training increases muscular strength and lean muscle mass. Interestingly, taking creatine immediately after lifting weights results in greater muscle growth than taking it immediately before. However, in terms of strength gains, no difference betw

Best Smoothie Habits for Weight Loss, According to Dietitians

When it comes to trying to lose weight , most of us are rather poor math students. We mess up the addition and subtraction all the time. We'll try to subtract calories by skipping meals only to become ravenous later on and undercalculate how much food we've eaten to satisfy that gnawing hunger . That's where smoothies can shine as effective weight-loss tools. Research has found that meal replacement shakes, such as protein and fruit/vegetable smoothies, can help people reduce overall daily calorie consumption if used regularly in place of calorie-dense meals and snacks. Getting into the smoothie habit works for weight loss if you follow the right approach. We asked dietitians for the best strategies for getting the most benefit from your smoothie habit . After you read through these tips, try out our recipes for the 25 Best-Ever Weight Loss Smoothies . 1 Make weight loss your 'why' Don't assume a new smoothie recipe is right for you simply because i