Skip to main content

This National Fried Chicken Chain Is Getting a Major Brand Refresh

Just in the past couple years, it seems like fast-food chicken chains have hatched in record numbers across the country (like this California brand that's about to go national). All this has spurred one classic fried chicken chain with 1,200 locations in 48 states—often found in truck stops and convenience stores—to recognize that after decades under the radar, it's time to make themselves better known.

Chester's Chicken was founded in the 1960s in Birmingham, Alabama. In the 1980s, the quick-service brand moved in to some private-owned restaurants around the country, and then spread into some supermarket chains for customers to grab a quick, ready-to-eat meal. These days, Chester's is frequently found with storefronts in interstate rest areas and travel center locations, such as Love's Travel Stops.

RELATED: 7 New Fast-Food Chicken Sandwiches Everyone's Talking About

Recently, a rep for Chester's told Eat This, Not That! that the brand has gained a fan base ranging from truck drivers and families to James Beard Award-winning chef and Travel Channel TV host, Andrew Zimmern.

Chester's says their strength lies in an old family recipe that includes marinating the chicken in a special formula, then double-breading it before it drops in the frier.

QSR reports that while Chester's executives recognized they have a standout product among the current marketplace, the brand hadn't gotten a makeover since the early 2000s. As Restaurant News reported earlier this month, the Chester's Chicken re-do would be "designed to create a better connection between the customer and Chester's famous fried chicken, prepared fresh in store throughout the day."

Chester's Chicken launched a re-imaging initiative shortly before the pandemic, but, of course, full execution was put on pause.

Today, however, the Chester's brand refresh officially has takeoff. They've launched a new website, an updated logo, and new branded packaging, all with eye-catching blue and red accents in contrast to their more monochrome yellow palette of years past. They've also redone their menu board design and are redesigning their in-store layout and look.

QSR reports that as of this month, the new Chester's Chicken look is already in effect in a small number of locations, such as a Love's Travel Stop in Durant, Oklahoma; as well as newly opened Chester's stores in Monroe, Louisiana, and Elk Grove Village, Illinois.

If you're hitting the road come Labor Day, you might give this classic fried chicken chain a second look.

Get the Eat This, Not That! newsletter for fresh food news delivered daily. For more right now, keep reading:

The post This National Fried Chicken Chain Is Getting a Major Brand Refresh appeared first on Eat This Not That.

Eat This Not That

Popular posts from this blog

lose weight No-exercise No-diet – super fast weight loss drink

To day in this post i will share with you A MAGICAL SLIMMING DRINK TO BURN FAT FAST .This Natural Drink to help SUPER FAST WEIGHT LOSS & also help to NO-EXERCISE NO-DIET WEIGHT LOSS FAST.

Actress Gabourey PRECIOUS Sidibe Shows Off Her AMAZING Weight Loss . . . She’s Already Dropped 75 POUNDS

Peep the before and after pics actress Gabourey Sidibe underwent weight loss surgery, to get her weight under control. And it’s been a HUGE success. Gabourey has stuck with her diet and exercise regimen and already lost 75 pounds.

The #1 Cause of Belly Fat, Says Science

Belly fat can be pretty stubborn and frustrating. Even if we try to watch what we eat, sometimes it refuses to budge! While belly fat is something many of us deal with, a lot of us don't really understand why it's happening and what we need to get rid of it — and the reality is what works for some, may not work for others. But the key to understanding our belly fat and finding ways to deal with it is to begin to understand why it is there in the first place. Read on to find out more—and to ensure your health and the health of others, don't miss these Sure Signs You Have "Long" COVID and May Not Even Know It . 1 What Is Belly Fat? All of us have fat in our bodies, and that's a good thing! No, it's really true! "Fats play an important role, not only in providing energy to our body, but also in the regulation of our body temperature, and production of hormones," said Rebeca Stevenson, M.S., registered dietitian and chef at ADAPT wellnes