Skip to main content

Mountain Dew Has Been Forced to Pause Production of This Popular Energy Drink

A small-business coffee company is making headlines after winning a preliminary legal fight against soda giant PepsiCo for the name it gave to a Mountain Dew product that just launched this year. One federal judge has said that PepsiCo needs to stand down in how it's marketing this drink… plus, Starbucks is also tangled up in this sticky lawsuit.

In June, a nitro coffee-brewing company that makes a canned coffee product called Rise filed a complaint against PepsiCo over its use of the name "Mtn Dew Rise" for an energy drink the company launched earlier this year. It seemed the Mountain Dew brand was positioning Mtn Dew Rise as a caffeinated juice beverage fit for the morning caffeine-craving crowd who might enjoy a drink other than coffee or more classic energy drinks, like Red Bull, Monster, or Rockstar (which is also a PepsiCo brand).

RELATED: Popular Costco Foods That Are Making You Gain Weight, Say Dietitians

In the June complaint, Rise Brewing claimed that PepsiCo was a "habitual trademark infringer," and that the soda giant had already "rebuffed" a less formal request the coffee company had made for the soda giant to drop the word "Rise."

mountain dew rise

Now, reports Reuters, a U.S. district judge in Manhattan has sided with the smaller guys. On Wednesday, Judge Lorna Schofield granted a preliminary injunction which "bars PepsiCo from using the Mtn Dew Rise name commercially and from selling products under any other name that would be confusingly similar to Rise Brewing's 'Rise' trademarks while the lawsuit is proceeding."

It's reported that since PepsiCo distributes Starbucks coffee drinks to grocery retailers, Rise Brewing suggested this could further empower PepsiCo to "saturate the market" and squeeze out Rise coffee drinks as a product choice for consumers.

Reuters has reported that PepsiCo contends their product is a "fruit-flavored energy drink," and not a canned coffee drink like Rise Brewing's products.

The attorney representing PepsiCo declined to comment on the judge's decision, while the attorney representing Rise Brewing said the company was "very pleased" with this first outcome in the ongoing legal case.

For more, get the latest food and beverage news delivered to you daily by signing up for the Eat This, Not That! newsletter.

Also, catch up on more right here:

The post Mountain Dew Has Been Forced to Pause Production of This Popular Energy Drink appeared first on Eat This Not That.


Eat This Not That

Popular posts from this blog

lose weight No-exercise No-diet – super fast weight loss drink

To day in this post i will share with you A MAGICAL SLIMMING DRINK TO BURN FAT FAST .This Natural Drink to help SUPER FAST WEIGHT LOSS & also help to NO-EXERCISE NO-DIET WEIGHT LOSS FAST.

Actress Gabourey PRECIOUS Sidibe Shows Off Her AMAZING Weight Loss . . . She’s Already Dropped 75 POUNDS

Peep the before and after pics actress Gabourey Sidibe underwent weight loss surgery, to get her weight under control. And it’s been a HUGE success. Gabourey has stuck with her diet and exercise regimen and already lost 75 pounds.

The #1 Cause of Belly Fat, Says Science

Belly fat can be pretty stubborn and frustrating. Even if we try to watch what we eat, sometimes it refuses to budge! While belly fat is something many of us deal with, a lot of us don't really understand why it's happening and what we need to get rid of it — and the reality is what works for some, may not work for others. But the key to understanding our belly fat and finding ways to deal with it is to begin to understand why it is there in the first place. Read on to find out more—and to ensure your health and the health of others, don't miss these Sure Signs You Have "Long" COVID and May Not Even Know It . 1 What Is Belly Fat? All of us have fat in our bodies, and that's a good thing! No, it's really true! "Fats play an important role, not only in providing energy to our body, but also in the regulation of our body temperature, and production of hormones," said Rebeca Stevenson, M.S., registered dietitian and chef at ADAPT wellnes