Skip to main content

America's Third Largest Burger Chain Plans To Revive This Iconic Burger

Burger King hasn't exactly been the fast-food king in recent years. The chain has been falling behind competitors like McDonald's and Wendy's, grasping at straws to remain relevant to younger, hungrier audiences. Along the way, the chain made some pretty big changes and additions but has most recently announced plans of going back to basics.

For more, check out 8 Secrets Burger King Doesn't Want You to Know.

Just like the Big Mac at McDonald's, the Whopper is Burger King's bread and butter; the signature menu item that's come to be synonymous with the company's flame-grilled ethos. The difference, though, is the fact that Burger King's fourth-quarter sales in the U.S. rose 1.8%, while the Big Mac-slinger outpaced it handily with a 7.5% gain. With sales lagging, Burger King is bringing out the big guns, or in this case, "reclaiming the flame."

In a recent earnings call, executives from parent company Restaurant Brands International touted the nostalgic glory of the Whopper as a key focal point for kickstarting Burger King sales in 2022. This includes marketing the sandwich better and making it faster to prepare, thus easier to get in the hands of drive-thru diners—and alleviating pesky wait times.

As with the Whopper's removal from the value menu, it's all part of a key plan to elevate an iconic product and give it the respect it merits. "While we always strive to provide excellent value for money on a full menu basis, going forward, we will be purposeful and targeted when we choose to promote this iconic asset," said Tom Curtis, President of Burger King for US and Canada.

The chain is also whittling down the menu in general, to streamline preparation processes for workers, speed up orders for customers, and ensure that the Whopper is more front-and-center. By removing other potential menu distractions, the signature sandwich has a better chance to shine.

"For example, we have multiple hamburgers. And we have six ways of putting cheese on hamburgers. Put it on first, last, top, bottom, three slices, two slices. We condensed that. It involves less muscle memory," said Curtis.

What this means for diners in the U.S. is that the Burger King Whopper experience might soon look a little different, or at least feel a little faster. Pulling from successful strategies in international markets, where sales have fared far better (a 13.6% increase in 2021), the company promises new extensions and innovations around the Whopper.

In many ways, it's a back-to-basics approach for Burger King's Whopper revival, to simplify operations and keep the spotlight on the sandwich that made it famous. "We'll be focusing on our core, on the Whopper, flame-grilling, having it your way," Curtis says. "Those are really the things that made us great, and the things that will make us great going forward."

The post America's Third Largest Burger Chain Plans To Revive This Iconic Burger appeared first on Eat This Not That.

Eat This Not That

Popular posts from this blog

lose weight No-exercise No-diet – super fast weight loss drink

To day in this post i will share with you A MAGICAL SLIMMING DRINK TO BURN FAT FAST .This Natural Drink to help SUPER FAST WEIGHT LOSS & also help to NO-EXERCISE NO-DIET WEIGHT LOSS FAST.

Actress Gabourey PRECIOUS Sidibe Shows Off Her AMAZING Weight Loss . . . She’s Already Dropped 75 POUNDS

Peep the before and after pics actress Gabourey Sidibe underwent weight loss surgery, to get her weight under control. And it’s been a HUGE success. Gabourey has stuck with her diet and exercise regimen and already lost 75 pounds.

The #1 Cause of Belly Fat, Says Science

Belly fat can be pretty stubborn and frustrating. Even if we try to watch what we eat, sometimes it refuses to budge! While belly fat is something many of us deal with, a lot of us don't really understand why it's happening and what we need to get rid of it — and the reality is what works for some, may not work for others. But the key to understanding our belly fat and finding ways to deal with it is to begin to understand why it is there in the first place. Read on to find out more—and to ensure your health and the health of others, don't miss these Sure Signs You Have "Long" COVID and May Not Even Know It . 1 What Is Belly Fat? All of us have fat in our bodies, and that's a good thing! No, it's really true! "Fats play an important role, not only in providing energy to our body, but also in the regulation of our body temperature, and production of hormones," said Rebeca Stevenson, M.S., registered dietitian and chef at ADAPT wellnes