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Costco Quietly Shrunk the Size of This Popular Product, According To Customers

Many Costco shoppers are proud of their love for the superstore, but they're also loyal to each other. Just ahead of the holiday weekend, one Costco shopper shared an observation on a Costco social media community page: Costco recently downsized a store-brand product that a lot of buyers love. A few community members have chimed in with inside knowledge about what happened. On Friday, Redditor r/roxnjoji posted, "Just noticed the Kirkland premium paper towel rolls shrank: old roll was 85 sq ft (160 sheets) new roll is 74 sq ft (140 sheets)." With household paper products being among the most fleeting categories of groceries during the pandemic, this revelation has caused about 80 Reddit Costco community members to join in on the conversation so far. RELATED: Costco Foods You Should Always Avoid, According to Nutritionists Within the discussion, another user reflected that yes, Costco did decrease the size of their paper towels "because of a paper shortage."