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Showing posts with the label Locations of This Collapsing Burger Chain Are Changing Their Names and Going Rogue

Locations of This Collapsing Burger Chain Are Changing Their Names and Going Rogue

When a fast-food franchise fails, it rarely happens because the business is set up more like a pyramid scheme than an actual scaleable brand. But according to restaurant industry insiders as well as its franchisees, that was the case with BurgerIM. Now, you may end up eating at a local burger joint without even knowing it is actually a rebranded BurgerIM location, as operators are taking their restaurants out of the chain's system and trying their luck as independents or as parts of other burger franchises. In 2018, BurgerIM was considered to be the brand to watch thanks to its astronomical expansion to 200 restaurants within three years. It was able to achieve this thanks to a too good to be true proposition to new franchisees: to open a BurgerIM location they wouldn't need any restaurant industry experience, only a payment of $50,000. The best part? Becoming an operator would be risk-free as the company promised a money-back guarantee should they be unable to open the loca