Showing posts with the label Pregnancy Testing

This Female-Founded Company Is Bringing Privacy to Pregnancy Testing

Stix is sending home pregnancy tests straight to your door, cutting the need for uncomfortable, stigma-riddled trips to the drugstore. Bumping into your partner’s mother while you’re out in public can be awkward. As you stand in the middle of the grocery store aisle, you’ll chit chat about the colder-than-normal weather and your weekend brunch plans for a few minutes before you part ways to pay for your dark chocolates and almond milk. But when Cynthia Plotch ran into her boyfriend’s mom at her neighborhood drugstore, she wasn’t picking up cold medicine or skin-care products—she was purchasing a home pregnancy test. After the blush-worthy encounter, she darted out of the store and tearfully called her friend and co-worker Jamie Norwood. They vented about the stigma women face while buying pregnancy tests, and soon enough, the two came to the realization that something was broken with the system, and they were the people who needed to fix it. Their solution: Stix, a direct