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Showing posts with the label This Beloved Bankrupt Burger Chain Is Making a Comeback Under a New Name

This Beloved Bankrupt Burger Chain Is Making a Comeback Under a New Name

The beloved vegan burger chain By Chloe is back after a bankruptcy filing , but you won't find it under the same name anymore. The fast-food company just rolled out a full rebrand at all of its locations, and will now be known as Beatnic. But the name change wasn't just a voluntary exercise in rebranding—the chain was ordered to give up the moniker that made it famous as part of its bankruptcy settlement, which was completed in March. By Chloe's parent company BC Hospitality Group sold the chain to a group of investors for $333,000, who bought the company's assets out of bankruptcy. RELATED: 12 Restaurant Chains Disappearing in 2021 However, a judge in a separate trademark hearing ruled that BC Hospitality doesn't have the right to sell By Chloe's name without agreement from its original founding chef Chloe Coscarelli, who the brand was named after. Since leaving the business in 2017, Coscarelli had been trying to prevent the chain from continuing to use her