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Showing posts with the label This National Chicken Wing Chain Is Preparing to Quadruple in Size

This National Chicken Wing Chain Is Preparing to Quadruple in Size

The mighty chicken wing is a beloved customer draw at many American restaurants . However, one rising chicken wing chain with locations in 21 states has identified a major gap in the market—and it's gearing up to fill it in a very innovative way. Wing Zone , a chain that was inspired in the early 1990s by late-night snacking woes when its founders were at the University of Florida, is a brand that's grown to host 61 locations in six countries. In January of this year, it was acquired by Capriotti's Sandwich Shop. And now, with pandemic-induced chicken wing shortages demonstrating how customers consider wings a perfect food to enjoy at home, the new Wing Zone executive team is working to position the brand a little differently than most other chains. "Wings are getting bigger as an everyday product, rather than just a party food," chief development and operating officer, David Bloom, told National Restaurant News . As a result, the brand is targeting aggressiv