Skip to main content

Posts

Showing posts with the label This Popular Coffee Chain Is Currently Outperforming Starbucks and Dunkin'

This Popular Coffee Chain Is Currently Outperforming Starbucks and Dunkin'

If you haven't been to a Dutch Bros. coffee shop yet, you likely live in a state in the eastern half of America. That's because the chain is already spread out far and wide across the West, and is now rapidly expanding in Texas and the rest of the Great Plains. But the number of locations does not tell the real story behind this chain's success: for that story, look to Dutch Bros. latest sales numbers compared to those of Starbucks and Dunkin' , the two largest coffee chains in the nation. In terms of overall sales and same-store visits, Dutch Bros. is crushing its major competitors has not only weathered the pandemic managed to thrive in spite of it. Founded in Grants Pass, Ore. as a pushcart espresso vendor by brothers Travis and Dane Boersma in 1992, Dutch Bros. took many years to grow into the powerhouse coffee chain it is today. And with a fiercely loyal customer base and a highly efficient drive-thru business model—which was at the crux of its pandemic succes